Carreras is the Official Recycling Partner of Reggae Sumfest 2012

July 13, 2012

As the official and exclusive recycling partner of Reggae Sumfest 2012, Carreras will once again stage its Reduce, Reuse and Recycle initiative as the company aims to maintain a presence at major events where usage of a high volume of plastic bottles and other recyclable materials is anticipated. 

Carreras began the well-needed trend of recycling plastic waste produced at major events like Jamaica Jazz and Blues Festival and Reggae Sumfest back in 2009.  Recycling forms part of the company's robust focus on environmental conservation in addition to several other activities including; the reforestation of over 26 acres of forest in the Blue and John Crow Mountains National Park to offset its carbon emissions and a comprehensive 'Thinking Green' programme aimed at reducing the impact of the company's operations on the environment. 

Christopher Brown, Head of Corporate and Regulatory Affairs noted that in addition to the company's actual environmental conservation programmes, "these large scale events provide an opportunity for the company to educate the public and raise awareness about the three R's associated with environmental preservation and sustainability; reducing, reusing and recycling."  

He further stated that the company has placed particular focus on recycling given the over 40 million kilos of plastic bottles and containers entering Jamaica's dumps each year. "The effort by the company will no doubt have a positive impact on the environment with a marked reduction in the waste reaching Jamaica's dumps."

Carreras' previous efforts to raise awareness on the proper disposal of waste material and protection of the environment at these major festivals has had measured success, evidenced by patrons being cooperative by placing their plastic waste in the specially marked receptacles at the events. 

Carreras Limited's recycling initiative will be supported by St. Paul's Recycling Group who will recover the plastic bottles and containers during the 3 nights of Reggae Sumfest and facilitate the recycling of the material.